Programmatic Case Study: Driving 585% ROI for a Leading Centralized Crypto Exchange
Client: Large Centralized Crypto Exchange, Headquarters in the EU
Market: European Union
Channels: Programmatic Display & Mobile Web
Primary KPI: ROI (measured on First Deposit)
The Challenge
The EU crypto market is highly fragmented, with significant differences in user maturity, regulation, and trading behavior across countries. The client’s objective was to acquire high-intent users who complete a First Deposit, while maintaining strong ROI at scale through programmatic channels.
Our Strategy
1. Country & Regional Prioritization (EU)
Instead of a uniform EU-wide setup, we activated a tiered geo strategy:
• Core markets with strong crypto adoption (e.g. Western & Northern Europe)
• Secondary markets tested with controlled budgets and strict ROI thresholds
Budgets and bids were dynamically adjusted at country and regional level based on First Deposit performance.
2. Device & Environment Optimization
Spend was optimized across Desktop and Mobile Web environments:
• Focus on modern browsers and higher-value screen resolutions
• Exclusion of outdated operating systems, low-quality browsers, and low-engagement placements
• Reduced exposure to environments correlated with low deposit intent
This ensured media spend was concentrated on users most likely to complete a First Deposit.
3. Market-Specific Creative Framework
Creative execution was tailored per EU market cluster:
• Messaging adapted to local levels of crypto maturity (beginner vs advanced users)
• Language-specific copy and trust-focused value propositions
• Multiple creative angles tested in parallel, with rapid elimination of low-performing variants
Creative learnings were continuously fed back into geo and device-level optimization.
4. Performance-Driven Optimization Loop
Campaigns were optimized daily using First Deposit data as the primary signal:
• Bids adjusted based on deposit-driven ROI, not surface engagement metrics
• Budgets scaled in markets and devices consistently exceeding ROI targets
• Underperforming segments paused quickly to protect efficiency
The Results
• 586% ROI achieved across the EU, calculated strictly on First Deposit data and validated via platform screenshots
• Consistent acquisition of high-intent users
• Programmatic established as a scalable, ROI-positive growth channel
Why It Worked
By combining geo prioritization, device-level filtering, and market-aware creative strategy, we aligned programmatic buying directly with First Deposit value — unlocking strong, sustainable ROI at EU scale.
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