Programmatic Case Study: Achieving 500% ROAS for a Portfolio Tracking SaaS
Client: Portfolio Tracking SaaS
Market: Western Europe
Channels: Programmatic Display & Mobile Web
Primary KPI: Paid Subscription Conversion
The Challenge
The client sought to drive high-value paid subscriptions across Western Europe, where audiences are digitally savvy but highly selective. The objective was to maximize subscription conversions through programmatic campaigns while ensuring strong ROAS, particularly in competitive SaaS verticals.
Our Strategy
1. Regional & Market-Level Targeting (Western Europe)
We prioritized countries and regions with higher financial literacy and tech adoption, focusing on:
• Germany & Austria
• France
• Netherlands & Belgium
• Nordics (Sweden, Denmark)
Bids and budgets were dynamically adjusted per region based on real-time subscription conversion performance.
2. Device & Environment Optimization
Data-driven device segmentation allowed us to focus spend where subscribers were most likely to convert:
• Prioritized Desktop for detailed dashboard users
• Mobile Web optimized for trial-to-paid flows
• Excluded older browser versions and low-resolution devices that reduced engagement
This ensured budget went to environments with the highest subscription potential.
3. Market-Specific Creative Strategy
Creatives were designed for each market, emphasizing value propositions that resonated locally:
• Portfolio insights & performance tracking
• Automation & reporting features
• Security and trust messaging for fintech-savvy audiences
Multiple creative variants were tested simultaneously, with underperformers rotated out rapidly.
4. Subscription-Focused Optimization
Campaigns were optimized daily using Paid Subscription data:
• Bids adjusted to maximize ROAS while controlling CAC
• Underperforming geo-device-creative combinations paused quickly
• Budget reallocated to high-converting segments to scale profitably
The Results
• 500% ROAS achieved (verified via platform screenshots)
• High-value paid subscriptions acquired at scale
• Programmatic established as a profitable growth channel
Why It Worked
By combining regional precision, device optimization, and locally relevant creative, we aligned programmatic spend directly with Paid Subscription outcomes — generating scalable, high-ROAS growth for the SaaS product.