Client: Global iGaming / Online Betting Brand
Channels: Programmatic Display & Mobile Web
Markets: FR
Primary KPI: ROI
The Challenge
The client needed to scale programmatic spend while maintaining profitability across competitive regulated markets. Previous activity relied on broad targeting and generic creatives, limiting ROI and efficiency.
Our Approach
We rebuilt the campaign with a performance-first strategy focused on precision and local relevance:
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Advanced Geo Targeting:
City- and region-level targeting based on historical betting value, combined with local day-parting around peak betting hours.
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Device Optimization:
Budget dynamically allocated between Desktop and Mobile Web based on real-time ROI, excluding low-performing devices, browsers, and placements.
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Locally-Tailored Creatives:
Multiple creative concepts developed per market, informed by deep local analysis of sports preferences, user behavior, and cultural nuances. Underperforming creatives were quickly eliminated in favor of high-converting variants.
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Continuous Optimization:
Bidding, creatives, and placements were optimized daily using post-conversion performance signals, not surface-level metrics.
The Results
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6372% ROI achieved (verified via platform reporting and screenshots)
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Significant CPA reduction while maintaining scale
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Programmatic established as a high-value, consistently profitable channel
Key Takeaway
By combining granular geo targeting, device-level optimization, and deeply localized creative execution, we were able to unlock exceptional ROI and turn programmatic buying into a sustainable growth driver for the brand.